Case Study - ReSquared Medical

Everything You Need To Hit The Ground Running!

Term
May 2016 to October 2016

Services
Assertive SEO, Web Design, Branding,
Print Design, Facebook Advertising,
Reputation Management, Strategic Planning

URL
https://resquaredmedical.com


Services Overview

  1. Custom designed branding assets from the ground up, including company logo, brand color scheme, responsive WordPress website, and business stationery.
  2. Implemented reputation management system for ongoing positive feedback from customers and improved brand visibility online.
  3. Executed split-test lead generation efforts on Facebook marketing campaigns, yielding targeted market penetration in a highly competitive industry.
  4. Achieved top-10 rank on Google for niche keywords in local search results within a 3-month timeline.
  5. Facilitated sustainability plan built on industry best-practices for long-term organic growth on search engines as well as social media campaigns.

Services Detail

 

Logo Design

Brand design from the ground up. Read more about our logo, print, and web designs at www.straubcreative.co

Our first project with ReSquared revolved around designing their company logo. With a clear vision on what the client wanted, our team provided concept panels back-to-back to showcase the different design options available. The ReSquared team communicated that they were trying to breakthrough on a market that was already heavily saturated with competition, and that their brand designs needed to be different in a few unique ways. Through a highly collaborative creative process with our design team, we were all able to happily agree on a final logotype that was modern, unique and professional.

Prelim concepts are all about finding "what works" and what you don't want:

Once a concept was chosen, it became all about fine tuning:

A polished logo concept we were all proud of meant that ReSquared could officially start marketing their services in-person and online. Next, we moved to print and web designs!

Print & Stationery Design

Print and stationery designs help communicate your brand's values. Unity matters, all the way down to the unconscious level in a customers mind. Read more at www.straubcreative.co

In the beginning stages of every new business, business owners know you have to put your boots to the ground and go network to raise awareness about your services. Every successful business, from restaurant chains to tech companies, all started by hitting the pavement on their block and handing out business cards at events.

ReSquared was no different, and especially in a city like Las Vegas- networking is everything. There are major events all the time and half the battle is just showing up, because chances are there are people already looking for you!

This is where our print design services came in.

Business Card Design for ReSquared Medical based out of Las Vegas, NV. Created by Straub Creative Company at www.straubcreative.co

Business Card Design for ReSquared Medical.
(Click image to view full card)

First we started with business cards for the whole team. Given that ReSquared's services revolved around concierge medicine with a focus on hotels, conferences, and athletics, it was important for them to be able to share their services information at every meeting that targeted all of their ideal audiences.

Intelligent print design can do that. It's fashionable to think think design is about "making things look pretty," but the reality is, smart design can help you reach your target audience and boost conversions online and in person.

5x7 Flyer Design for ReSquared Medical based out of Las Vegas, NV. Created by Straub Creative Company at www.straubcreative.co

5x7 Flyer Design for ReSquared Medical.
(Click image to view full flyer)

After the business card designs were complete, our team emphasized that, moving forward, it was essential to produce unified Minimal Viable Products (MVP's), rather than Big Up Front Design (BUFD) collateral. This philosophy ensured that the ReSquared team could start using premium designed marketing material sooner, while exercising cost-containment on their design budget.

With this philosophy in mind, we applied the base template design from the business cards to all of their starting collateral, from the 5x7 design, to half page ads, and even the WordPress website.