Screencasts: Telling the Story Behind Your Work

Screencasts are a great way to demystify technology, and build relationships with clients


One of my favorite things I've discovered with clients is to provide them with screencasts as I'm working on their project.

Screencasting allows me to directly involve clients with my creative process so they can take an inside look into what it means to actually build a website, and more importantly, how it works. Making the creative process inclusive in this way helps eliminate any fears or anxieties a client might feel towards technology, and let's them become an active part of a team instead of passively spectating.

As technologists, we know our role is to, of course, build stuff. Anything that beeps, blinks, or crunches numbers is our responsibility. A large part of that process can easily gets over-looked sometimes especially while working with others who may not be as "tech savvy" - the part that actually includes the eventual facilitation of our creations to others.

It's fantastic if you can build a kick-ass website or app, but if people don't know how to use it, or don't know how it works? How useful is it then, really?

Screencasting is one simple tool I use to both teach, and to entertain people I'm working with. Screencasting gives a face and a narrative to the projects and gives your client / colleague a first-hand perspective on how something works. Hopefully your client sees themselves performing tasks on their own in the future, and encouraging open communication in a visual way will help get them there.

Here's a quick how-to on using QuickTime Player for Screencasting

Other communication methods of course include the traditional methods - phone, email, or coffee, but what about some other examples? Tools like collaborative cloud environments, mind mapping, and video chats? What do you pride yourself in doing well when you communicate with others, or what would you like to try but haven't yet? Ultimately, how do you tell the story behind your work, and how do you build project sustainability with others?

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